How to Track Facebook ads Conversions 2018?

1: Why do you need to Track Facebook Conversions?

When you are starting a business from scratch, getting people to purchase from your website can be difficult. Attracting organic traffic is even more difficult when you are selling something that is offered elsewhere. But with a great ad campaign that is well managed, you can speed up your growth rate. One of the elements of managing any ad campaign is to track the conversion rates to your website. There are several great tools in 2018 for Facebook ad conversion tracking and here is why you need them.

Track Traffic Generated

The most obvious common for using a Facebook ad conversion tool is to know the total number of people who clicked on your ad. A quality conversion tool will tell you the geographical location of where potential clients are based, when they clicked on your add and what they did on your landing page. Collecting such data helps you improve your ad campaign and make the best of it. After all, the goal of your ad campaign is to attract the highest return on investment possible. And you won’t maximize ROI unless you track the number of people reacting to your ads.

Learn Sales Generated from the ad Campaign

If your Facebook ads are inviting people to buy on your site, you need an ad conversion tool to let you know how many people are buying your products after clicking the Facebook ads. Advertising sells, and if your ads are attractive, you can track the profits the ads generate for you over a certain period of time. Sometimes, however, the ad campaign could be generating losses. In that sense, having the data can help you know whether to change your advertising strategy or quit Facebook ads.

Learn the Frequency of Conversions

For businesses that run long-term ad campaigns on Facebook, it’s important to learn ad-click frequency rates of different ads. A quality tracking tool will, for example show you the days when a specific ad was clicked the most. You can also track the time your ads received the highest click-rates. With the data, you can decide to change specific ads and when to run specific ads on the social platform. Knowing the performance of specific ads also helps you reallocate your budget to ads with the biggest return on investment.

Track your cost per action

Tracking the cost per action made by website visitors is more important than traffic generated. The reason is obvious. If you ran the ad campaign so that people can subscribe to your email list, knowing how many people actually subscribed is what matters most, right? A good Facebook ad conversion rate can help you track the people who subscribed so that you can know if your ad campaign actually paid off. Tracking the cost per action provides you with a realistic performance of your ad campaign, and that’s what will help your business the most.

2: How to Track Facebook Conversions via Offsite Pixel

Facebook has an offsite pixel that you can use to track the performance of your ad campaign in a span of 28 days. Here is how to use the powerful tool.

Step 1:Create Conversion Pixel

On your Facebook ad manager, click the “create pixel” section to enable you to utilize the tool. Select the specific action you want tracked by the offsite conversion tool. As you will notice, Facebook allows you to track leads, key page views, adds to cart, registration, checkouts and other website conversions. You can track as many actions as you please, and the good thing you can view the tracked data in your various Facebook accounts. Note that after you pick the conversion pixel, give it a name.

Step 2:Copy the Pixel on your Webpages

Create visually appealing, captivating and precise ads to help you get the best conversion rate with your ad campaign. If you use chrome as your browser, create ads in Power Editor Section. When using other browsers, there will be an ad manager section. Whichever browser you use, you will find a “website conversions” category where you can add the domain name of your site after you’ve created relevant ads.

Step 3: Create Relevant Ads

Create visually appealing, captivating and precise ads to help you get the best conversion rate with your ad campaign. If you use chrome as your browser, create ads in Power Editor Section. When using other browsers, there will be an ad manager section. Whichever browser you use, you will find a “website conversions” category where you can add the domain name of your site after you’ve created relevant ads.

Step 4: Track Performance

Start tracking the performance of your new ads as soon as you can. Sometimes you may have made a mistake and an ad is not live. Correct the mistake and optimize other ads to help improve conversion rates. Facebook also offers a tool known as oCPM that helps you optimize your ads. The tool helps show your ads to people who are most likely to view it. According to experts, oCPM is a very helpful tool and will often drive more conversions than other tools.