Why do you need social media monitoring?
Social media (whether it is Facebook, Twitter, Google+, Pinterest, LinkedIn, Blogs etc) is actually a good investment if we talk about in terms of business. Using these social media monitoring tools will give you alert or notification whenever some new activity is done by your competitors and in addition, it gives a great platform to market your business as well. The other concern, however, could be, kids with smart devices which is actually a cautious mixture, since as parents you need to keep an eye on them to ensure their safety against the online threat or cyber bullying.
So the question arises, what are the reasons to do social media monitoring?
Below are some of the reasons to do social media monitoring:
a. To check the activities of competitors, in order to check where you stand, what are strengths and weaknesses. Also, will have an idea about customer insights to make them get back to you again and again.
b. To keep a track on your kids and measure safety efforts.
c. Keep a track on employee performance.
d. Keeping a check on your family members, spouse to have a peaceful life.
e. To keep a track on location and whereabouts of family, friends, parents, etc.
Spyzie is one of the most amazing social media monitoring tools for Android devices that can monitor almost all of the social media apps such as Facebook, Twitter, Snapchat, Line, Skype, Viber and many more. Extremely helpful for those caring parents and Employer who want to optimize the time that gets wasted in using online social media platform through their phone.
a. Demo feature available at website to have an idea about the tool and its usage.
b. User-friendly and easy to use.
Discount is available for limited time period.
Description: mSpy is one of the best social media monitoring and parental control software that can track the Android devices and its social activities with its alerts about social chat and communications. Whether it is social media, online tracking, location tracking, anything that relates to the safety of your children or known ones, are all dealt by the mSpy monitoring tool.
Pros: Fast notification alert about communication chat.
b. You can track and monitor internet usage.
c. Restrict and block inappropriate websites.
Cons: Quite expensive.
b. As per users customer support is limited.
Description: Seesmic for Android is quite simple to use when you are considering about social media monitoring such as Twitter, Youtube, Google buzz etc. Also, you can geolocate your tweet messages with this tool.
Pros: Basic version is free to use.
b. Simple User Interface
Cons: You can not modify your profile.
b. Work specifically for the Twitter account.
Description: SocialEngage is a social media management platform with the help of it tracking the social media, and monitoring them in real time manner become possible. This tool will assist you in tracking the social activities across multiple platforms, unified them, and send the details directly to your inbox.
Pros: Simple to use, well managed
Cons: Some users refer customer support is not up to the mark.
Description: Whether you are parents, employer or any businessman Mobistealth is one solution that keeps a track on social activities in order to check any misuse or to avoid competitor from gaining an advantage.
Pros: With the help of dashboard, real time tracking available.
b. It works in stealth mode.
c. Keep a check on mobile activities; also you can restrict internet activities by blockings apps or websites.
d. Keyword tracking is also available.
Cons: Free trial is unavailable.
Description: With the help of Trackur monitoring tool you can track social media such a Facebook, blogs, twitter, forums etc on your iPhone/iPad. It becomes easy with keyword tracking facility to advance business competition.
Price: $ 97
Pros: Regular RSS and email alerts to keep you up-to-date.
Cons: Free- trial last for 10 days only
Description: Mention is one of the most sought after online media monitoring tools to keep a track on online data with real time updates. More than 5 lakh user/professionals are using this tool to create their online presence.
Pros: Keep you up to date with real time email alerts.
b. Simple user interface
c. Customer sentiments analysis.
Cons: Customer support is not available 24*7
Description: HowSocial is quite easy to use which helps to measure and monitor the social media presence of various sites such as Facebook, Twitter, Pinterest, and lot more.
Pros: Simple and step by step guided way to use
Cons: No free trial available.
Description: Hootsuite helps you in managing your social media platform that covers LinkedIn, Twitter, Facebook, Google+, Wordpress, etc. With this tool, you can serve your customer in better and organized way if you are dealing a business. Side by side you can track social media to keep a check on usage by a family member and their online presence.
Pros: You can connect up to 35 Social media platform
Cons: It provides reports on weekly basis
Description: With the help of Klout for iOS device tracking, monitoring social media platform becomes easy, thus you can track what audience/customer looking for and then accordingly you can manage your workforce.
Pros: Runs in background and keeps on updating on regular basis
Cons: a. Website crashes sometimes
b. Continuous use of GPS in the background causes more battery consumption.
With the help of these amazing social media monitoring tools, you would be able to secure your children, keep a track on your loved ones, in your business can gain competitive advantage and will have essence about customer queries, as an employer will have glimpse about employee behavior and you would be able to track and deal with your employee in a better way than before. Thus, altogether you will have a peace of mind by checking before hand any unprecedented events and taking preventive actions according to them.